BCCI’s Bold Move on Team India Jerseys: Money, Visibility, and Corporate Chess
The BCCI has quietly upped Team India’s jersey sponsorship base prices, and the cricketing community is noticing. Sponsors eyeing the Indian kit must now play in the big league—₹3.5 crore per home or away bilateral, and ₹1.5 crore for ICC/ACC spectacles. Clearly, front-of-shirt visibility still creates tangible value in sport. Money, meaning, and the […]





















